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Connector Improvement: Marketo My.Tokens Sync

Completed
Zach Ebeling User

Marketo has a concept of tokens, which is conceptually similar (in my opinion) to custom data elements.  There is a feature that allows my.tokens to be custom set on specific types of programs.  I'm looking for the quickest way to get my.token data syncing into our Snowflake platform.  Obviously as a Fivetran customer it would be best to have the option to include it in our connector sync.  So this is a request for Fivetran to build that, so that I don't have to! ;)

https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/personalizing-landing-pages/tokens-overview.html#product-docs

https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/programs/tokens/understanding-my-tokens-in-a-program.html?lang=en#product-docs

https://developers.marketo.com/rest-api/assets/tokens/

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Comments

7 comments

Date Votes
  • Official comment
    Lucas Alexander Fivetranner

    Hi everyone,

    Thanks for following this feature request. We added a new TOKEN table to our Marketo connector in May 2024. I apologize for not adding an update about that here. You can find our release notes here and the updated ERD here. 

    I'm marking this request as completed. 

    Cheers,
    Luke

  • Zach Ebeling User

    I would like to add that in our specific use case, a Snowflake table with a single field having a variant datatype would be acceptable.  We can utilize Snowflake functionality to parse it out ourselves.

  • Zach Ebeling User

    https://developers.marketo.com/rest-api/endpoint-reference/asset-endpoint-reference/#!/Tokens/getTokensByFolderIdUsingGET

  • Drew Fivetranner

    Hey Zach Ebeling, Drew from the Product Team here!

    We are planning to add Tokens to Marketo soon. Most likely it will be part of a Q4 project grouped with other Marketo initiatives.

  • Sylvain Davril User

    Hi guys,

    I put a coin on this request. Any news from the possibility to have the MArketo program tokens through Fivetran?

    Thansk

    Sylvain

  • Leandro Zanella User

    This recently became a very relevant use case for one of my stakeholders, I just upvoted the request as well. Please keep us posted about the state of development.

  • Lucas Alexander Fivetranner
    • Edited

    Hi everyone, 

    Luke from the Product team here. Thank you for replying to this feature request.

    We're actively working on Marketo tokens now. I'll post another update here when we have a planned date for the rollout to General Availability. I'll contact everyone who has replied to this request when we're ready for Beta testing.

    Thanks for your patience,
    Luke