Connector Improvement: Connector Improvement[Microsoft Advertising]: Offer reduced Rollback Sync timeframe
Created on behalf of a customer.
When new accounts are added to the connector, a resync is triggered. This may be a free/paid resync depending on the Fivetran account type. Data that is synced after a free resync within a rollback sync is treated as paid MAR and can result in a MAR spike for the connector.
It would be great if there was an option for a smaller rollback sync window for the Bingads connector to minimize this occurrence.
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Official comment
Hi Mark and Paul,
Thanks for submitting this request. It seems like two separate concepts are being discussed here, though: one is backfilling historical data when a new account is added, and the other is the rollback sync.I don't see a reason to change the behaviour of fetching historical data when a new account is added. That is necessary to ensure we capture the metadata for the new account.
Regarding the rollback sync, I think allowing a smaller rollback sync window makes sense.Microsoft Ads allows conversion windows as small as 1 minute:

Therefore, I agree that our connector should support smaller windows (the current minimum is 35 days). I'll add this to our team's backlog and keep you posted on updates here.
Thanks,
Luke -
We should like this too, as we don't expect any historical data to change beyond 24hours after harvesting it. This would be really helpful to us.
Thanks.
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