Connector Improvement: Add Campaign Variants to Klaviyo Connector
AnsweredCurrently the event metrics are at campaign/flow level. From the Klaviyo front-end it is possible to see receipts/opens/clicks at the variant level (i.e. when a single campaign has two or more variants from A/B testing). Is this level of granularity currently available from their API?
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Official comment
Hi Thomas Mann, Drew from the product team here.
Thanks for this request, seems like something we would like to support. I have a couple clarifying questions.
Are the different versions of the campaign actually called variants in Klaviyo? The API documentation does not mention the word variant or version related to campaigns or templates.
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Hi Drew in the Klaviyo front-end (under Campaign > A/B Test Results) it's actually referred to as a "Variation". I talked to someone at Klaviyo support who indicated it's not currently available in the API, but as with a similar request for adding campaign tags, they created a proposed enhancement that's of course subject to client interest. Do you have any sense of whether other clients are seeking either variants or tags through fivetran?
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Thomas Mann, I think this is our first request for it, but it's a type of data that is supported or commonly requested for other, similar, data sources.
Klaviyo is growing rapidly in our customer base, so I expect we will see more requests of this type soon. I will make sure we direct those people to request Klaviyo add the data via the API.
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