Connector: Instagram Business

What media_insights.total_view_count was added in the 2026-10 update (Graph API v26.0) and matches the "Views" number shown in the Instagram app for Reels, including views from ads that use the post. For feed media (image, carousel, video posts) the column is always NULL, so there is no column that gives the ads-inclusive view count for those posts.

Please populate the ads-inclusive views for feed media as well, or add the equivalent metric Meta exposes for them. According to Meta's Instagram Media Insights reference, views is available for all media types (feed posts, Reels, Stories): https://developers.facebook.com/documentation/instagram-platform/reference/instagram-media/insights

Why

• The existing feed columns (video_photo_views, carousel_album_views and the older impressions columns) are organic only, so posts that were boosted cannot be reported with the number users see in the app.
• Adding the ads delivery from the Facebook Ads connector does not solve it: creatives that use an Instagram post can be delivered on Facebook placements too, and the ad-level reports do not break impressions down by placement, so the sum does not match the Instagram view count.
• Reels already have this via total_view_count; having the same for feed media would make the two post types consistent.