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Connector Improvement: TikTok In-App Events (Purchase/AddtoCart/etc)

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Zack Suhon-Peterson User

Hello,

Getting this information on the ad and campaign level reports is very important to us and our clients as its directly related to revenue generated by our clients, which is a key metric for performance and something we are expected to have for the client!  Thank you!

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Comments

3 comments

Date Votes
  • Official comment
    Calvin Fivetranner

    Hi everyone, Calvin from the Product team here!

    Jumping in to say that we've added support for custom reports in TikTok Ads (See release notes). You can now configure your own reports with the above metrics at different levels (ie. ads, campaign, etc).

  • Louis Monier User

    Same here ! 

    We'd like a better conversion breakdown which includes all Tiktok standard events: Add Payment Info, Add to Cart, Add to Wishlist, Click Button, Complete Payment, Complete Registration, Contact, Download, Initiate Checkout, Place an Order, Search, Submit Form, Subscribe, View Content.

    We're particularly interested in: purchase & add_to_cart

    The reason is only we only have the "conversion" column for now which sums conversion results based on the campaign optimization event (set-up at the adgroup level). This is not enough compared to what we have access to directly in the platform.

    Thanks in advance!

  • Louis Monier User

    Up here !