Connector Improvement: Salesforce Marketing Cloud - Campaign Data
Answered
Hi
Our Business Analysts would like to better understand the effectiveness of Marketing Campaigns but do not believe all the data they would like to use is covered by the existing SF MC Connector. They have specifically suggested that this API could be used: https://help.salesforce.com/s/articleView?id=sf.mc_as_extract_types_reference.htm&type=5 (and namechecked "Include Campaign ID").
Would be appreciated if a Campaign dataset could be added to the existing Connector (and related to other SF MC entities where relevant).
Thanks
Chris
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Official comment
Hi Chris, Drew from the Product Team here!
I've reviewed the API documentation here: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/campaign.html
One challenge I'm seeing is that this object does not link nicely to other parts of the SFMC schema. How would your team use this data? What is the campaign's relationship to objects like lists or events?
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