Connector name: Facebook Ads

Table name: custom_audience_history

Column to add: audience_labels

API documentation link: https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences/guides/custom-audiences

https://www.facebook.com/business/help/706325895111530?id=2469097953376494

Hello,

We would like to request the addition of the audience_labels field to the custom_audience_history table in the Facebook Ads connector.

Use Case

We are currently building our audience reporting and performance model. In Meta Ads Manager, teams use Audience Labels to categorize, organize, and tag custom and lookalike audiences. Having these labels available directly in our data warehouse is essential for us to properly segment, filter, and analyze our audience-driven performance without relying on external manual mappings.

Technical Context & API Reference

According to Meta’s Marketing API documentation, this data is exposed natively via the Custom Audience endpoint:

• API Field: audience_labels
• Endpoint: GET /{custom-audience-id}?fields=audience_labels

Currently, neither custom_audience_history nor any other table in the Fivetran Facebook Ads schema exposes these audience labels, forcing us to maintain workaround mapping tables outside of Fivetran.

Could the product team consider adding the audience_labels column to the custom_audience_history table in a future release of the Facebook Ads connector?

Thank you for your help and for considering this request!

Best regards,
Lucas