mParticle Destination Connector: Add Support for "Other" Identity Type
Which rETL destination?: mParticle
Additional details:
We are using the Fivetran mParticle destination connector to send conversion events to Rokt via mParticle. As part of this integration we need to map a hashed email field to mParticle's
other identity type for user matching on the Rokt side.Currently the connector only supports
email and customer_id identity types in the field mapping. The other identity type is not available as a mapping option, which is blocking our ability to complete the integration.Business impact: Without this identity type we are unable to pass hashed email as a user identity to Rokt, which is required for conversion attribution and campaign optimisation.
Requested change: Please add the
other identity type as a mappable identity field in the mParticle destination connector.
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