Support syncing to Appcues Groups in Activations
Which destination?: Appcues - Group
Additional details:
We need the ability to sync group/account-level properties from Snowflake to Appcues Groups via Fivetran Activations.
Currently, only the User object is supported in the Appcues destination. We need to push account properties (plan tier, MRR, renewal date, etc.) to Appcues Groups for account-level targeting and segmentation.
Use Case:
We're enriching Appcues with account-level context from our data warehouse to enable account-level flow targeting, segmentation, and personalization based on account properties instead of just individual user properties.
Technical Details:
- Appcues' Public API fully supports group profile endpoints (PATCH /v2/accounts/{account_id}/groups/{group_id}/profile)
- Groups would be a natural extension alongside the existing User object
- Expected volume: Daily sync frequency for account metadata
Impact:
Without this feature, we'd need to either build a custom reverse-ETL pipeline or denormalize account data into user records, both of which are suboptimal compared to native Fivetran support.
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