I would like to submit a feature request for supporting campaign-level geographic exclusion updates for both Microsoft Advertising and Google Ads through Fivetran Activations.

Use Case

We run paid search campaigns across both platforms and need to continuously maintain each campaign’s geographic exclusions (ZIP codes and cities where ads should not appear).

At the moment, we use a custom internal application to manage these updates, but ideally we would like to move this workflow into Fivetran Activations.

Current API Implementation

Google Ads (gRPC)

We currently use CampaignCriterionService.MutateCampaignCriteria.

• Each exclusion is created as a CampaignCriterion
• negative: true
• Includes a LocationInfo referencing a geoTargetConstant

Microsoft Advertising

We currently use:

• Adds: POST /CampaignManagement/v13/CampaignCriterions
  • Using NegativeCampaignCriterion with a LocationCriterion
  •  
• Removes: DELETE /CampaignManagement/v13/CampaignCriterions
  • By CriterionId

We would like Fivetran Activations to support campaign-level exclusion sets capabilities for both Google Ads and Microsoft Advertising

Please let us know whether this is possible on your end