Connector Improvement: Add all Pinterest events to Pinterest Ads Connector
Answered
The Pinterest Ads connectors are missing some standard events. All events are listed here. Specifically I'm looking at the pin_promotion_report and the events initiate_checkout and subscribe. There are also additional standard events not being pulled through which are linked.
-
Official comment
Hi Lukas,
Thanks for flagging this. We have a feature improvement planned to support custom reports on our Pinterest Ads reports. We have this feature on other ad connectors like Google Ads. It allows Fivetran users to build reports with whatever metrics they need.
Pinterest has over 500 metrics, and they change, so we occasionally see drift. Adding all of these to a single prebuilt report results in very wide tables downstream, so I think custom reports are the better path forward.
Just a heads up, that help page documents Pinterest Tag event types (what advertisers can track on their site). That doesn't necessarily mean all of these are available as reportable metrics in the Ads Reporting API. I checked Pinterest's API documentation, and I don't see any _INITIATE_CHECKOUT metrics listed. You can expand the "columns" section of this page to see the full list of available metrics: https://developers.pinterest.com/docs/api/v5/analytics-create_report/.
I'll keep you posted on the status of adding custom reports and the missing SUBSCRIBE metrics.
Cheers,
Luke
Please sign in to leave a comment.
Comments
1 comment