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Connector Improvement: Please add Lifetime tables for Account, Campaign and Creative to Snapchat

Answered
Dave WIlkinson User

An important data granularity in media is "Lifetime".

Currently your snapchat connector does not have a set of lifetime tables ie account_lifetime, campaign_lifetime etc. Each table would contain lifetime metrics eg:

total_impressions

total_spend

reach

shares

swipes 

clicks 

etc

But when you retrieve from snapchat you would use granularity of "TOTAL" with no date range set. I see you're adding lifetime metrics to other connectors eg tiktok, so would be good to add to snapchat as well. 

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  • Official comment
    Lucas Alexander Fivetranner

    Hi Dave,

    Luke from the Product team here. Thanks for submitting this request!

    Would your expectation for this table be that we capture lifetime values each day so you'd have a table with date, total_impressions, total_spend, etc. and could analyze how lifetime values change over time?

    Thanks for the valuable insights.

    Luke