The Criteo connector does not support different lookback windows (aka attribution windows). The default lookback window in Criteo is 30d click and in other platforms such as Facebook and Google we are using 7d click (and sometimes 7d click, 1d view) so we can't compare the Criteo advertisement data to other platforms. Could you add the different lookback windows to all sales and revenue data from the API?

More info:  https://developers.criteo.com/marketing-solutions/docs/metrics