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Connector Improvement: Source Facebook Post ID

Answered
Rosa Garza User

For Marketing, our team focuses a lot on seeing the difference of organic/paid performance for our social posts. Facebook has been a challenging platform to match ad performance to social posts as our team sometimes markets similar posts within different campaigns or ad sets and I've noticed the URLs of paid posts differ from the actual social posts on our social platforms. Because Meta has the metrics "source_facebook_post_id" available, it would be extremely beneficial as "source_instagram_media_id" has made it easier to match paid performance with our social posts at an ID level. Hoping to be able to do the same for Facebook.

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Comments

2 comments

Date Votes
  • Official comment
    Lucas Alexander Fivetranner

    Hi Rosa,

    Thanks for submitting this feature request and sharing context about your use case!

    I've added a task to our backlog to add a source_facebook_post_id column in the CREATIVE_HISTORY table. I'll keep you posted on the progress on this request here.

    Cheers,
    Luke

     

  • Lucas Alexander Fivetranner

    Hi Rosa,

    We're working on this now. We realized we had already attempted to add this field once, but when we tested it, we found that the field didn't return data for any of the connections we tested with.

    I'm going to submit an access request for your Facebook Ads connection so we can check whether the API returns a value for this field for your account. Please look out for that email in your inbox.

    Cheers,
    Luke