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Connector Improvement: Bring TikTok engaged_view into ad_report_daily

Answered
Tom Davies User

The engaged_view metric is one of our client's most important metrics in TikTok UI. Currently we'll have to create a custom report to bring this in, but it exists within TikTok's documentation as one of their standard interaction metrics: Docs | TikTok API for Business

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2 comments

Date Votes
  • Official comment
    Shivaprasad Mogili Fivetranner

    Hi Tom,

    The request to include the engaged_view metric in ad_report_daily for the TikTok connector has been added to our feature improvements backlog.

    I am curious to learn more about your use case—could you share more details about how your team plans to leverage the engaged_view metric and any specific reporting needs that you have?

    Thanks,
    Shiva

  • Tom Davies User

    Hi Shiva,

    Thanks for adding this to the feature improvements backlog.

    We intend to leverage the engaged_view metric instead of the video_watched_6s metric, which doesn't capture the additional engagement element of the view. This more closely aligns with our cross-platform comparisons with e.g snapchat, and is a key metric for our clients to help measure more reliably their campaign success in TikTok.