Connector Improvement: CallRail call source data for call/lead attribution
PlannedWe request that you add the following fields to the Calls table for your CallRail connector, so that we can attribute phone calls/leads to their respective acquisition channels in our destination marketing database:
call_type
first_call
formatted_customer_phone_
medium
source
source_name
utm_source
utm_medium
utm_campaign
These fields are already exposed individually by the API via field selection on calls, so exposing them in the connector should be straightforward.
Here is CallRail's API V3 documentation: https://apidocs.callrail.com/
Here is a sample API call:
GET https://api.callrail.com/v3/a/ACCOUNT_ID/calls.json?start_date=2025-07-26&end_date=2025-08-26&fields=gclid,call_type,first_call,formatted_customer_phone_number,medium,source,source_name,utm_source,utm_medium,utm_campaign&relative_pagination=true&per_page=250
Thank you,
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Official comment
Hi Justin,
Thank you for submitting your feature request regarding the Callrail connector.
We’re happy to share that this work is planned and currently in progress. As we move forward, we may reach out with a few questions or if we encounter any blockers, to ensure the connector meets your needs. Once it’s delivered, we’ll notify you right away so you can start using it.
Thank you again for your feedback and support. It plays an important role in shaping our roadmap.
Best regards
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