Connector Improvement: Support for Whats-app Clicks in Braze
PlannedHey,
I’d like to request support for a currently missing event type in the Braze schema — specifically: users.messages.whatsapp.Click
Context & Use Case
We’re actively tracking engagement with WhatsApp messaging campaigns triggered via Braze Canvases. The Click event is a key signal for user engagement and is essential for:
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Measuring performance and attribution of WhatsApp messaging
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Enabling downstream analytics and funnel tracking
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Aligning WhatsApp metrics with those from other messaging channels (email, push, etc.)
The event is being correctly triggered on the Braze side — confirmed via their support team and API logs — but it is currently not ingested into the Braze schema through Fivetran.
Request
We kindly request to include users.messages.whatsapp.Click as a supported event type in the Braze schema ( whatsapp_events table) .
Thank you for support!
Best regards,
Obadah Meslmani
PowerUs
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Official comment
Hi Obadah,
Luke from the Product team here. Thanks for submitting this feature request!I appreciate all of the detail you provided. The use case makes sense. This is definitely something we want to add to our schema. I've added it to our backlog. We'll aim to pick this up in the current quarter.
I'll keep you posted with updates here.
Cheers,
Luke
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