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Connector Improvement: Add "Linking Sites" to Google Search Console

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2 comments

  • Official comment

    Hi Jeffrey, 

    Luke from the Product team here. Thanks for submitting this request!

    Unfortunately, Google’s Search Console API does not expose the Links report (top linking sites, top linked pages, top linking text, internal links). The API covers Search Analytics for siteUrls, but doesn't provide data on backlinks/links (as far as I'm aware). The link you provided is related to the report available in the Google Search Console UI, not the API. Please correct me if you think I've missed something.

    Cheers,
    Luke

    We are also requesting access to backlink data from Google Search Console to enhance our SEO analytics and reporting capabilities. 

    Business Justification:

    1. SEO Authority & Domain Strength Tracking
      • Backlinks are a critical indicator of domain authority and website credibility.
      • The number and quality of backlinks directly impact organic search rankings and visibility.
      • Enables Marketing to track the effectiveness of content marketing, PR campaigns, and link-building initiatives.
    2. Competitive Intelligence
      • Helps monitor backlink growth trends over time.
      • Identifies which content/pages are attracting external links and which are underperforming.
      • Supports data-driven content strategy optimization and identification of high-performing pages for promotion.
    3. Complete Digital Health Dashboard
      • Backlinks are a core pillar of SEO performance alongside impressions, rankings, and indexed pages.
      • Provides a holistic view of organic search performance in the Aurora Dashboard (Power BI).
      • Gives marketing leadership complete visibility into search performance without data gaps.
    4. Campaign Attribution & ROI
      • Enables correlation of backlink acquisition with traffic and conversion metrics.
      • Helps measure the impact of link-building campaigns, guest posting, and PR efforts.
      • Supports quantifying the ROI of SEO initiatives and justifying marketing spend.