Hi Jeff,

Thanks for submitting this request. The reason we don't pull the formatted values (human-readable labels) directly is that we are not able to capture incremental updates when they change. Applying transformations allows us to guarantee data integrity of those formatted values. However, we're aware that our current suggestion of applying these transformations yourself is a lot of overhead, so we're developing a solution that uses our Quickstart models to do these transformations for you - and they can be set up with just the click of a button. We're in Beta with the models now, so we only have several available (listed in our Quickstart documentation here), but we're working on getting a solution out that will create these models for every entity you're using Fivetran to sync. 

Would love to hear your thoughts/feedback on this and I'd encourage you to try the models out! Feel free to reach out to your account team or to me here with questions.

Best,

Sadie