Connector Improvement: Custom Columns Search Ads 360
Answered
Ability to pull custom fields such as price, productID, conversions by conversion date, and conversion value by conversion date
Here is documentation on the Custom Columns API for SA360:
https://developers.google.com/search-ads/reporting/concepts/custom-columns#:~:text=The%20Search%20Ads%20360%20Reporting,report%20on%20specific%20conversion%20actions.
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Official comment
Hey Adam,
Luke from the Product team here. Thanks for submitting this request.
We're actively working on supporting custom columns for this connector. We're focused on custom metrics right now. Custom dimensions are more complicated because we use dimensions in the primary key for reports. Custom columns are applied at the account level. Therefore, they are nullable when a report contains data for multiple accounts, and some accounts do not have the custom columns.
I'm interested in learning more about your use case to determine the best implementation. I'll reach out via your account team.
Thanks,
Luke
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