Connector Improvement: Add Conversion API to Snapchat
Answered
It would be super useful if the Conversion API could be integrated into Fivetran to track metrics such as purchases, amount spent, etc.
Below is documentation on the Conversions API.
https://developers.snap.com/api/marketing-api/Conversions-API
-
Official comment
Hi Adam,
Luke from the Product team here. Thanks for submitting this request.
It looks like the Conversions API is used to send/post events to Snap. I don't think it supports querying metrics.
Is this endpoint what you're looking for: Custom Conversions? I think we could use the Custom Conversions endpoint to retrieve data about conversion events if they've been configured in Ads Manager. -
Hi Lucas.
Would it be possible to breakdown theconversions_purchasesfield in thead_daily_reporttable to include the type of conversion (app, web, native, online)? Or does this breakdown exist in any other tables? Please see screenshot of snapchat UI showing different types of purchases.
-
Hi Adam,
You can create a custom report to achieve this using the connector's setup form. You can use the breakouts (offline, app, web) to segment metrics. Then add theconversion_purchasesmetric to your custom report. Here are the definitions for each of the available breakouts to help you map them to the UI: https://developers.snap.com/api/marketing-api/Ads-API/measurement#conversion-breakout
Cheers,
Luke
Please sign in to leave a comment.
Comments
3 comments