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Connector Improvement: AdRoll - Add Video Ad Performance Metrics

Planned
Tony Black User

The AdRoll connector doesn't seem to have any video advertising performance metrics. Specifically missing the following metrics:

  • Video Completion Rate
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 100%

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Comments

2 comments

Date Votes
  • Official comment
    Lucas Alexander Fivetranner

    Hi Tony,

    Thank you for taking the time to share your feature request regarding the video advertising performance metrics for the AdRoll connector. We greatly appreciate your input and are always eager to hear how we can enhance our offerings.

    I have added your request to our product backlog, and it will be prioritized based on demand and impact. We will keep you updated on any progress or changes related to this request. 

    Thank you once again for your valuable feedback.

    Best,  
    Luke

  • Tony Black User

    Hey there,

    I just started running my first CTV campaign with AdRoll and those campaign types don't come through the AdRoll connector at all. I inquired with AdRoll and they pointed me to this documentation https://apidocs.nextroll.com/graphql-reporting-api/examples.html#connected-tv-campaign-metrics

    This is tangential to the missing video advertising metrics since CTV is all about video advertising, but let me know if I need to submit a separate feature request to get this included.