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Connector Improvement: Linkedin Ads Analytics - sync sponsored content

Answered
Google Vekst User

Hi Fivetran team,

While querying the "ad_analytics_by_creative" table from the Linkedin Ads Analytics connector in BigQuery, I noticed that certain creatives have null value under "reference" (or urn as it's also called). This is true for all the organic posts that are sponsored in multiple ads (one to multiple relationship from organic to paid), as I cross checked with Linkedin's Ad Manager.

Upon conversation with the support team, it was explained that the LinkedIn Ads connector currently does not support syncing certain types of creatives, such as document-type ads, due to limitations in LinkedIn's API and the connector's capabilities. Specifically, these ads often fall under unsupported categories (e.g., sponsored content) that require additional API calls to the /posts endpoint. Unfortunately, this endpoint is not currently supported by the connector. As a result, the creative_history.reference column remains unpopulated for these types of ads, and the data may not be retrievable from other tables.

It would be very valuable to get this solved, as urn at ad creative level is the key to connect the Linkedin organic and paid data.

Thanks in advance!

/Carmen at Vekst

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Comments

1 comment

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  • Official comment
    Lucas Alexander Fivetranner

    Hi Carmen,

    Thank you for reaching out and sharing your detailed feature request regarding the LinkedIn Ads Analytics connector. We appreciate your insights and the importance of having a complete data set to connect LinkedIn organic and paid data effectively.

    I added this to our backlog. We need to analyze the API behaviour before we can commit to supporting this request. We will prioritize it based on the level of demand from our users. We will keep you updated with any developments or changes related to this request.

    Once again, thank you for your valuable feedback and for being a part of our community. Please feel free to reach out if you have any further questions or suggestions.

    Best,  
    Luke