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Connector Improvement: Salesforce Marketing Cloud

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  • Official comment

    Hi Ramon,

    Luke from the Product team here. Thanks for submitting this request and for providing the helpful link to the Data Views tables. 

    The table names in Fivetran’s ERD (e.g., EMAIL, SEND, CAMPAIGN_ASSET) represent replicated tables from the SFMC API. The table names in our schema generally match the name of the endpoint that Fivetran fetches data from (e.g. Email, Send, CampaignAssets). 

    Data Views are system tables within Salesforce Marketing Cloud. These are read-only, system-maintained tables accessible via SQL queries within SFMC. They are specific to the platform's internal tracking system and are not exposed via APIs or replication tools like Fivetran.

    While we cannot replicate Data Views directly, equivalent metrics can be derived using Fivetran’s EVENT table for information on clicks, opens, and bounces, combined with SQL transformations in your destination to emulate the logic of Data Views.

    Cheers,
    Luke