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Other: Schema update with Purchases of shared items KPIs

Answered
Mallikarjuna Maddina User

Hi Team,

Currently, the metrics for Purchases of shared items are not supported by the connector.

Business is looking for below metrics to be part of connector.

Meta KPI are 

1. Purchases with shared Items

2. Purchases conversion value for shared items only

3.  Purchase ROAS for shared Items only

Tiktok KPIs are 

1. ROAS(Shop)

2.Gross Revenue (shop)

Thanks,

Mallikarjuna

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Comments

2 comments

Date Votes
  • Official comment
    Lucas Alexander Fivetranner

    Hi Mallikarjuna,

    Luke from the Product team here. Thanks for submitting this feature request!

    Starting with the request for Facebook Ads. I think we already support these metrics however, we use the naming convention in Meta's API documentation. I think these metrics provide the data you need:

    • catalog_segment_value
    • catalog_segment_value_omni_purchase_roas
    • catalog_segment_value_website_purchase_roas
    • catalog_segment_value_mobile_purchase_roas
    • catalog_segment_actions

    You can find the full definition of these metrics in Meta's docs here: https://developers.facebook.com/docs/marketing-api/collaborative-ads/#insights. Please let me know if this doesn't cover your use case. 

    Cheers,
    Luke

  • Lucas Alexander Fivetranner

    Hi Mallikarjuna,

    I looked into the TikTok metrics too. I think the metrics you're looking for are these two:

    1. onsite_shopping_roas - ROAS(Shop)
    2. total_onsite_shopping_value - Gross Revenue (shop)

    Both of these metrics are available in our prebuilt reports. They're listed here as SHOP EVENT METRICS: https://fivetran.com/docs/connectors/applications/tiktok-ads/prebuilt-reports. 

    The ROAS metric, onsite_shopping_roas, can also be added to custom reports. We don't currently support total_onsite_shopping_value in Custom reports. Please let me know if that's needed or if getting this data from the prebuilt reports fits your use case.

    Thanks,
    Luke