Connector Improvement: Transaction not coming in the bing data.
Answered
We are using the Fivetrand connector for Bing, but I can’t create custom tables, so I can only work with the pre-defined tables on the system.
We are seeing two columns for the Conversions: Conversions and Conversions_Qualified. Could you help me understand which ones are the transactions that we defined or there is any other filed related to the transactions?
Also, we need to pass the Ad Name on the table, is that possible too?
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Official comment
Hi Shekhar,
The Conversions field was deprecated as of 2022, so you should use the ConversionsQualified column instead. ConversionsQualified gives you the number of conversions (purchase of a product, registering for a webinar, or whatever you consider your goal and best measure of the ad's success). Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting.
You should be able to get the data you need at the Ad level in the AD_PERFORMANCE_* reports. They include AdTitle. You can read more about the fields in these reports in Microsoft's docs: https://learn.microsoft.com/en-us/advertising/reporting-service/adperformancereportcolumn?view=bingads-13#conversionsqualified.
Cheers,
Luke
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