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Connector Improvement: Remove HTML tags while ingesting

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  • Official comment

    Hi Barry, 

    Luke from the Product team here! Thanks for submitting this feature request. This isn't something that we plan to support.

    I understand how this could be valuable. However, Fivetran focuses on an Extract, Load, Transform (ELT) method rather than traditional ETL. This request is for a transformation before loading, which would be ETL. In this blog post, you can read more about why Fivetran believes ELT is the better approach. To summarize: we avoid in-flight transformations to reduce failure rates, improve performance, and decrease complexity. We enable customers to do transformations like this based on their use cases in their destinations.

    Let me know if you have any questions.