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Connector Improvement: Add TikTok "Contacts" Data for Enhanced Conversion Analysis

Answered
Obadah Meslmani User

We are submitting a request to import "Contacts" data from the TikTok platform. This feature is essential for comparing conversion metrics reported by TikTok with those recorded in our system. By integrating this data, we aim to validate the accuracy of reported figures and gain deeper insights into the effectiveness of our performance marketing campaigns.

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2 comments

Date Votes
  • Official comment
    C Maheshwar Rao User

    Hey Obadah,
    Mahesh from product team here.

    Thank you for submitting the feature request. Could you please elaborate on the above request and provide details about the API you are currently using? It will be helpful to us to look into this. Some of the questions I've got are:

    • What specific conversion metrics are you currently tracking?
    • How do you currently validate the accuracy of these metrics?
    • Are there any specific insights you are trying to gain from integrating TikTok data?

    Best,
    Mahesh

  • Obadah Meslmani User

    Hey Mahesh, 

    Nice to meet you! 

    • What specific conversion metrics are you currently tracking?
      Its number of signups in our platform. Contacts attribute in tiktok is configured by link it with our specific tracking events.
    • How do you currently validate the accuracy of these metrics?
      Anyway reported number of sign ups in Tiktok is different when we compare it in our database.
    • Are there any specific insights you are trying to gain from integrating TikTok data?
      What we want to see by integrating Tiktok data is the actual number of signups, MQLs and other conversion data.So right now our data model tracks the signups based on last click attribution. So if someone sees an ad on tiktok but later goes on to google to search and signup, the signup is attributed to either google or other source and not to tiktok. So sometimes, there is a difference in the number of signups we see on the tiktok ads manager and our datasets on preset. Like yesterday, we had 6 signups shown on tiktok but only 3 on our datamodel.

    Please let me know if you need anything else from us. 

    Thanks! 
    Obada