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Connector Improvement: Youtube - Content Type & Reach

Not planned
Jinn Wong User

Two requests:

  • It would be very useful to have information on the type of content a post is (e.g. shorts vs videos etc.)
  • It would be good to have the number of unique viewers for a channel/post (reach numbers) similar to what's reported in Youtube's Studio Interface as well.

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Comments

3 comments

Date Votes
  • Official comment
    Lucas Alexander Fivetranner

    Hi Jinn,

    Luke from the Product team. Thanks for submitting this request!

    Unfortunately, YouTube doesn't provide this data via its API, so we aren't able to add it to our connector. We use this endpoint to populate our VIDEO table: https://developers.google.com/youtube/v3/docs/videos. It doesn't include a field that distinguishes between shorts and videos. 

    This is the list of metrics YouTube provides in its reports: https://developers.google.com/youtube/reporting/v1/reports/metrics. No metric represents the unique viewers. 

    Please let me know if you believe I've misread these docs or if you are aware of other API endpoints that could provide this data.

    Thanks for contributing to our community!

    Best,
    Luke

  • Alex Benoit User

    Hi! Youtube just added reach reports to the API. Can this be added to youtube fivetran connector. Happy to contribute. How can I?

  • Lucas Alexander Fivetranner

    Hi Alex,

    Thank you for following up on this and for pointing us to the update from the YouTube Reporting API revision history.

    I added a task in our backlog to add those four new reports. I can't commit to a timeline; this will go through our normal prioritization process. Any additional upvotes or requests for this will help boost its priority. We may need to test the API response during development. I'll reach out to you to request access if that's the case. Thanks for offering to contribute!

    One important clarification: these new reports provide video_thumbnail_impressions and video_thumbnail_impressions_ctr, which measure how often and how effectively a video's thumbnail was shown to viewers (thumbnail impression reach). They are not the same as the unique-viewer "Reach" metric shown in YouTube Studio. Calling this out since this doesn't fully close out the original request, but it is genuinely new data that wasn't available when this ticket was last reviewed.

    Cheers,
    Luke