Connector Improvement: Downfunnel conversions tracking – Facebook ads funnel
Currently, the Facebook ads pre-built and custom reports only pass top-funnel data to our data lake (impressions --> clicks). There isn't a way to pull conversions and conversion values from each ad through FiveTran.
Is it possible to modify the "Basic_All_Leveles" Facebook connector to include basic downfunnel metrics as well?
This would make these reports significantly more helpful - I don't just want to know impressions, etc. I want to know how many of those clicks actually resulted in leads/conversions.
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