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Connector Improvement: Instagram Stories

Not planned
Obulakshmi Venkatesan User

Hello,

Metrics such as Reach for Instagram STORIES are not matching with the Instagram Insights (in Insta Platform).  Fivetran doesn't pull the metrics for Stories after (or about the time) the stories expire, but pulls the data much before the time of expiry of Insta stories.  Because of this reason, key metrics (especially Reach) are lower than what is shown in the Instagram Insights UI.

It would be great if the Instagram Stories metrics are improved as Instagram serves as the main marketing channel for our company and we would like to have more accurate data on the performance of our initiatives.

Thank you !

Best regards,

Obulakshmi

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Comments

1 comment

Date Votes
  • Official comment
    Drew Fivetranner

    Hi Obulakshmi Venkatesan, Drew from the Product Team here!

    We have been looking at strategies to sync Insta Stories most effectively. Currently, we refresh the data during each sync, providing the most accurate data at that time. As you stated, the metrics can no longer be pulled once the Story expires leading to incomplete data on the key metrics.

    That said, there is no feasible way for us to kick off a sync in order to grab refreshed metrics at exactly 24hrs after each story is created. The best solution is to increase your sync frequency to capture the data as close to the expiration as possible. Given that we offer down to 15 minute frequencies in our Standard platform tier and 5 in our Enterprise tier the data should be very close to the Instagram UI data.