For many media partners such as Facebook, TikTok, etc there is the ability to delete or archive campaigns/accounts/ads etc from the UI/API. The reason why media partners allow this varies, but when it comes to pulling data off their API, it appears most partners default to not including these deleted objects without explicitly calling for them. We'd like to include the ability when setting up a connector to include deleted/archived campaigns. In our case, we have media that was run, and billed, but later deleted. As a result, we are not pulling all data via Fivetran as is reflected via finance and accounting. 

Here are specific references for Facebook and tiktok on how a param can be included to include these assets:

• FB: https://developers.facebook.com/docs/marketing-api/insights#deletearchive
• TikTok: https://ads.tiktok.com/marketing_api/docs?id=1751443975608321. related request for the same feature already submitted - https://support.fivetran.com/hc/en-us/community/posts/4415541216791-Connector-Improvement-TikTok-deleted-ads?input_string=Allow%20for%20Deleted%20or%20Archived%20Ads%2FCampaigns%2FAdgroups%20to%20be%20exported

Other vendors this feature should be enabled for -

• Bing (microsoft ads)
• Google
• Apple
• Spotify

Notes:

• Once assets are deleted in Snapchat they are gone forever so this setup does not need to be considered for them - https://businesshelp.snapchat.com/s/article/manage-campaigns?language=en_US
• Twitter appears to return all analytics data whether something is deleted or not - https://developer.twitter.com/en/docs/twitter-ads-api/analytics/overview