Connector Improvement: Google Ads Update Conversion Values More Than Once a Day.
Answered
The Google Ads connector once a day rollback sync results in delayed updates for conversion values. Once a day updates means the values synced by Fivetran can differ greatly from values displayed in Google Ads dashboard. Since this happens in the middle of the night, there is a very small window that values in the data provided from these syncs actually matches what is in Google ads, to the tune of a few hundred dollars to potentially tens of thousands of dollars for larger accounts.
With data differing, it's hard for users to trust the data.
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Official comment
Hi Ian, Drew from the product team here.
Thanks for this feature request, I've added it to our backlog for now.
Our connector syncs older data 1x per day to maintain acceptable performance. For many Ads, the metric values will not change throughout the day so the majority of the calls we would be making would return no additional value.
How often would you expect data to be refreshed?
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