Connector Improvement: Snapchat Conversion Fields
Add the following conversions:
Fields | Granularity | Description |
conversion_ad_click | All | # of attributed “AD_CLICK” conversion events |
conversion_ad_view | All | # of attributed “AD_VIEW” conversion events |
conversion_achievement_unlocked | All | # of attributed “ACHIEVEMENT_UNLOCKED” conversion events |
conversion_reserve | All | # of attributed “RESERVE” conversion events |
Add conversion breakouts:
Conversion breakout
The parameter conversion_source_types provides a breakout of conversions based on where the conversions occurred.
Parameter | Description |
---|---|
total | All conversion events |
web | Events reported via the Snap Pixel SDK |
app | Events reported within an App |
offline | Events reported from an offline source (in-store) |
total | The combined events reported for web, app, offline, and on platform (Stores and Profiles) |
total_off_platform | The combined events reported for web, app, and offline |
total_on_platform | Events reported from a Snap platform source (Stores and Profiles) |
Related Snap docs: https://marketingapi.snapchat.com/docs/?shell#conversion-event-stats
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