How are Lookback Windows used for Google Connectors?
- Google Analytics
- Google Ads
For Google Analytics, we use
- A 2-day rollback window.
- A 7-day and 30-day trailing sync.
For Google Ads, we use a 30-day conversion window that can be customized in the connector configuration.
For more in-depth sync overviews of each connector, please visit our Documentation via the links below:
A lookback window is used to define how far back you want to trace the data of your customers.