Connector Overview

• Facebook Ad Account provides a history of the settings of your Facebook Ad Accounts, Campaigns, Ad Sets, Ads, and Ad Creatives. You can find more information on Facebook documentation.
• You can sync all accounts or select specific accounts to sync.
• To sync Ad Accounts, Ad Sets, and related entities, we need ads_read permission.
• To sync Ads, Campaigns, Ad Creatives, and related entities we need ads_management, manage_pages and pages_show_list permission.
• At every update frequency, we retrieve all Ad Accounts, Ads, Campaigns, Ad Sets, Ad Creatives, and their related entities.

What Contributes Towards MAR?

Primary actions that contribute towards MAR:

1. The number of accounts synced (Sync All Accounts vs. Sync Specific Accounts)
2. Choosing a historical sync - uses Priority First sync.
3. Attribution window:
   • View-Through Attribution window: defaults to 7d, but also option for 1d, 28d, 30d, 90d. A longer View-Through Attribution window results in more impression activity tracked that resulted in conversion within the time period.
   • Post-Click Attribution window: defaults to 30d, but also option for 1d, 7d, 28d, 90d. A longer Post-Click Attribution window results in more click activity tracked that resulted in conversion within the time period.
4. When Fivetran detects a change in the data, we update or insert it into the destination, overwriting old data.

Resources

• Consumption-Based Pricing Overview
• Connector Documentation
• Connector ERD
• Release Notes