Question

Why is the MAR high on incremental syncs?

Environment

Connector: Google Ads Account

Answer

Even though the connector is running incremental syncs, a historical sync will be triggered under the following conditions (contributing to high MAR usage): 

• More than 90 days have passed since the last sync. The Sync Service only supports queries for dates within the last 90 days. If for any reason, the last sync was more than 90 days ago, the connector will trigger a historical sync.
• Too many changes in the account. There are too many changed entities in the account to return. All attempts to narrow the date range and retry the request were unsuccessful. The connector assumes everything has changed and triggers a historical sync.