LinkedIn Connector Overview

• LinkedIn Ads Reporting Connector provides performance insights on clicks, impressions, and ad spend at the Creative and Campaign level
• Linkedin Ads uses Priority First sync:

What Contributes Towards MAR?

Primary actions that contribute towards MAR:

1. Sync All Accounts vs Sync Specific Accounts
2. Historical Sync - uses Priority First sync
3. Attribution window:
   1. View-Through Attribution window: defaults to 7d, but also option for 1d, 28d, 30d, 90d. A longer View-Through Attribution window = more impression activity tracked that resulted in conversion within time period  = higher MAR
   2. Post-Click Attribution window: defaults to 30d, but also option for 1d, 7d, 28d, 90d. A longer Post-Click Attribution window = more click activity tracked that resulted in conversion within time period  = higher MAR
4. When Fivetran detects a change in the data, we update or insert (upsert) into the destination, overwriting old data

Managing MAR for this Connector

• With Priority First Sync, Fivetran syncs the most recent (last 30 days) campaigns and creative during the historical sync (no incurred MAR).  Subsequent incremental syncs capture historical data (incurred MAR).
• All tables are enabled by default and cannot be deselected

Reference

• Priority First Sync
• Priority First Sync Docs